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Local ID Announces Jersey Mike’s, Drybar, Pinkberry, Rubio’s Coastal Grill and Pizza Studio as New Clients for Company’s Marketing Intelligence Platform

Local ID™ Announces Jersey Mike’s, Drybar, Pinkberry, Rubio’s Coastal Grill and Pizza Studio as New Clients for Company’s Marketing Intelligence Platform

Launched this June, Start-Up Enables Multi-Unit Brands to Drive Same Store Sales through Smarter, Data-Informed Local Marketing

LOS ANGELES (September 15, 2015) – (BUSINESS WIRE)–Local ID, a local intelligence platform that revolutionizes the way brands discover, activate, record and measure local marketing efforts, announced Jersey Mike’s, Drybar, Pinkberry, Rubio’s Coastal Grill and Pizza Studio as new clients today. Designed to help major retail and restaurant groups drive same store sales, Local ID enables individual stores and regions to seamlessly create highly specific marketing campaigns optimized to their particular location and customer base.

The Local ID technology platform is the first to solve at-scale local store marketing for large brick and mortar brands, creating a dynamic database of stores, people, opportunities and activities. Brands gain unprecedented visibility into each store’s trade area with a wealth of continuously updated data streams that enable them to identify relevant opportunities to plan local marketing around. For example, surfacing local events that present timely and contextual marketing opportunities; identifying competitive intrusions; providing proactive preparation for weather events; and incorporating detailed data on the hundreds of local marketing opportunities taking place each day within a store’s trade area.

“The process of executing successful local marketing at scale is an unrelenting challenge for multi-unit brands and we are thrilled to welcome Jersey Mike’s, Drybar, Pinkberry, Rubio’s Coastal Grill and Pizza Studio as new partners,” said Alex Nocifera, Founder & CEO of Local ID. “The Local ID platform is the first to comprehensively address this need, providing brands with a powerful solution for increasing same store sales by systemizing the way they plan, execute and track their local marketing activities.”

“Making a connection with local communities is critical to our success and is heavily driven by having specific, local knowledge,” said Ashley Wales, Regional Director of Marketing at Jersey Mike’s. “We are excited about getting started with the Local ID platform because we believe it will provide us with a single solution for planning and activating local campaigns at scale with much greater ease and effectiveness than previously possible.”

With a core team that has more than 75 years of collective retail experience, Local ID also assists brands in maintaining hard won institutional knowledge by serving as an enterprise-wide repository for best practices and information gathered from managers throughout the system. With brick and mortar representing 94 percent of the $4.5 trillion retail sales market according to eMarketer, Local ID gives multi-unit brands an edge in capturing a larger share of this vast but extremely competitive market.

About Local ID

Local ID is a local intelligence platform that revolutionizes the way brands discover, activate, record and measure local marketing efforts to help drive same store sales. The company’s cloud-based, enterprise platform allows national retail and restaurant brands to maximize their local marketing efforts, providing unprecedented visibility at the corporate level while equipping local and regional staff with the data and tools they need to optimize results to their specific locations. With Local ID, companies can centralize all aspects of their local store marketing programs, maintain market-specific institutional knowledge and share best practices enterprise-wide. Founded by a team with more than 60 years of collective experience working with multi-unit brands, Local ID is backed by investors including Crosscut Ventures, Technicolor, TenOneTen, Baroda Ventures, Double M Partners, Tallwave, Wavemaker Partners and Queens Bridge Venture Partners. For more information, visit www.localid.io.