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Local ID Named Finalist in Street Fight’s Local Visionary Awards

Local ID Named Finalist in Street Fight’s Local Visionary Awards

Start-Up Garners Nod in “Best New Product for Enterprise Brands” Category as Street Fight Looks to Honor Best and Brightest in Local Marketing, Commerce and Technology

LOS ANGELES (October 7, 2015) – Local ID, a local intelligence platform that revolutionizes the way brands discover, activate, record and measure local marketing efforts, announced today its selection as a finalist in Street Fight’s Local Visionary Awards. The start-up is one of three finalists in the “Best New Product for Enterprise Brands” category, earning the nod for its innovative technology platform, which is the first to solve at-scale local store marketing for large brick and mortar brands.

Awards will be presented to winners as part of the program on October 20 in New York City at Street Fight Summit 2015. For the past four years, the Summit has brought together top-level executives in local digital marketing. Making their inaugural appearance at this year’s event, the Local Visionary Awards are designed to acknowledge individuals and brands whose contributions are moving the industry forward.

“Local ID solves the challenge that large, multi-unit retailers face in executing successful local marketing at-scale across dozens, hundreds or thousands of stores and we are thrilled and honored to be selected to this elite list of finalists,” said Alex Nocifera, Founder & CEO of Local ID.

Launched this June, Local ID has already garnered a strong list of clients including Jersey Mike’s, Drybar, Pinkberry, Rubio’s Coastal Grill and Pizza Studio.

Street Fight’s Local Visionary Awards recognize achievement across several key areas, including:

  • Products & Services – Acknowledging tech solutions for both SMBs and enterprise brands
  • Campaigns – Across multiple channels including mobile, and use of data for targeting
  • Innovator of the Year – Honoring an individual who has made significant contributions to the field

“A disruption has been taking place in local, with thousands of companies and individuals producing some very exciting, groundbreaking digital solutions that create new ways for local businesses to connect with local consumers,” said Laura Rich, CEO of Street Fight. “We have been celebrating these developments since 2011, and we’re thrilled to now specifically recognize some of the outstanding products and services in the marketplace.” The winners will be determined by a panel of judges, including David Card, Director of Research for Street Fight Insights; PagePart CEO Randy Parker; WPP’s Gwen Morrison; and Closely CEO Perry Evans.

“The Summit is the perfect backdrop to host the awards ceremony,” says Street Fight COO David Hirschman. “The room is filled with the best and brightest names in the field who’ve come together to share their insights and continue to move the industry forward. I’m confident these awards will spark even more interesting dialogue about what’s coming next in this dynamic industry.”

For more information on the Local Visionary Awards and a complete list of finalists visit http://streetfightmag.com/local-visionary-awards-2015/.

About Local ID

Local ID is a local intelligence platform that revolutionizes the way brands discover, activate, record and measure local marketing efforts to help drive same store sales. The company’s cloud-based, enterprise platform allows national retail and restaurant brands to maximize their local marketing efforts, providing unprecedented visibility at the corporate level while equipping local and regional staff with the data and tools they need to optimize results to their specific locations. With Local ID, companies can centralize all aspects of their local store marketing programs, maintain market-specific institutional knowledge and share best practices enterprise-wide. Founded by a team with more than 60 years of collective experience working with multi-unit brands, Local ID is backed by investors including Crosscut Ventures, Technicolor, TenOneTen, Baroda Ventures, Double M Partners, Tallwave, Wavemaker Partners and Queens Bridge Venture Partners. For more information, visit www.localid.io.

About Street Fight

Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight publishes commentary, original research, case studies, and how-to articles, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit http://streetfightmag.com or contact us directly at info@streetfightmag.com