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PRODUCT

WHY

product-why1

EVERY STORE
AND NEIGHBORHOOD
IS DIFFERENT

Every store has a unique identity.

Every neighborhood has a unique identity.

The first step in executing local the right way requires that brands understand the nuances and differences of every community.

product-why2

LOCAL
INTELLIGENCE
IS SCATTERED

Internal data from Ops, Real Estate and Marketing is disparate and likely outdated.

Field knowledge and activity isn’t documented or easily accessible.

Getting all this data in one place gives marketers one clear line of sight into every store, market and local marketing activity.

WHY Bullseye Success

ENGAGEMENT &
EXECUTION
IS INCONSISTENT

There are some local stores and field managers that are doing an excellent job of making relevant, on brand local connections that drive traffic and sales.

Unfortunately, there are many that are not.

Brands need to understand what’s working, what’s not, and scale pockets of local excellence across their organization.

WHAT

Local ID is a cloud-based Local Intelligence Platform that helps scale local marketing for the enterprise.  We provide our customers with the data and tools to more efficiently discover, activate, record and measure their local marketing initiatives.

FEATURES

DYNAMIC DATABASE OF STORES + PEOPLE

Laptop-Dynamic-Database-v2

Real time profiles of every store and every person engaged in local marketing at any level


Organize the chaos of hundreds of neighborhoods and get visibility into the people, places and insights around every store

DISCOVER EVENTS + OPPORTUNITIES

Laptop-Discover-Events-v2

Easily discover local and hyperlocal events including weather, sports, festivals, marathons and more


Drive efficiencies and never miss another opportunity to make a relevant local connection with customers

EXPLORE TRADE AREAS

Laptop-Explore-Trade-Areas-v2

Search and view comprehensive business listings around every store with a capability to overlay business data like weather, events, demographics and more


Execute a virtual trade area analysis, generate leads for traffic driving marketing initiatives and track all activity in a single system

MANAGE ACTIVITIES

Laptop-Manage-Activity-v2

Innovative and engaging task management system that allows users to record, track and communicate local marketing ideas and activities with corporate and field users


Institutionalize marketing behavior, learn what drives your business and systemize best practices

SEARCH FOR ANYTHING

Laptop-Search-For-Anything-v2

Intuitive search capability allows users to find specific events, people, stores and activities


Quickly find anything in the platform and take action even more efficiently

ANALYZE ACTIVITY + PERFORMANCE

Laptop-Analyze-Activity-v2

View and analyze activities by user or system and sort by opportunity, objective, tactic and more


Gain visibility and insight into local marketing behaviors and begin to spread pockets of excellence across the system

HOW WE DO THIS?

1
aGGREGATE
Temporal, spatial and people data

2
MAP
the data around
stores and time

3
Provide
the tools to enable marketing activation of the data

Like humans, brick and mortar stores have unique identities, made up of the different people, places and activities that surround them. Local ID is on a mission to help our customers understand these differences in a simple and centralized way in order to make more relevant local connections and drive sales.

Our first of it's kind Local Intelligence Platform gives customers an advantage by helping them to truly understand and evolve with the identity of each store 24/7. All in the effort to utilize local context to respond to market opportunities, increase operational efficiencies, make smarter real estate decisions, improve marketing tactics, and attribute how local activities and events impact sales.

At its foundation, the Local ID platform aggregates over 1 billion real-time data points, including spatial, temporal and people data. We then dimensionalize this data by cleansing and curating what is relevant to each brand, mapping it to each trade area and attributing it to a specific store profile.

50 third party services from social sites including facebook, foursquare, yellowpages and yelp
personalized weather stations for each store location
comprehensive selection of over 5 million local events
65+ million local businesses, competitors, churches, schools, malls, landmarks and other places

CURATE

CLEANSE AND

CURATE DATA

BY BRAND

MAP

ATTRIBUTE DATA

TO TRADE AREA

AND STORE

PROFILE

ACTIVATE

EXECUTE

RELEVANT LOCAL

MARKETING

INITIATIVES


VALUE

.