Field Day Platform

Discover local sales and marketing opportunities, active campaigns to drive sales and traffic, and then measure and institutionalize all local-marketing initiatives.

Field Day Marketplace/App

The first curated network of Brand Ambassadors to programatically activate local marketing initiatives across the US.

Full-Service Solution

Don't have the resources or bandwith to activate local marketing consistently? Utilize Field Day's full service solution to keep an "Always On" local marketing presence



Platform


HOW WE DO THIS?

AGGREGATE TEMPORAL, SPATIAL AND PEOPLE DATA
MAP THE DATA AROUND STORES AND TIME
PROVIDE THE TOOLS TO ENABLE MARKETING ACTIVATION OF THE DATA

Like humans, local communities have unique identities, made up of the different people, places, and activities that surround them. Field Day is on a mission to help our customers understand these differences in a simple and centralized way in order to make more relevant local connections and drive sales. Our first of its kind Local Intelligence Platform gives customers an advantage by helping them to truly understand and evolve with the identity of each store 24/7. All in the effort to utilize local context to respond to market opportunities, increase operational efficiencies, make smarter real estate decisions, improve marketing tactics, and attribute how local activities and events impact sales. At its foundation, the Field Day platform aggregates over 1 billion real-time data points, including spatial, temporal and people data. We then dimensionalize this data by cleansing and curating what is relevant to each brand, mapping it to each trade area and attributing it to a specific store profile.

*CURATE*

CLEANSE AND CURATE DATA BY BRAND

*MAP*

ATTRIBUTE DATA TO TRADE AREA AND STORE PROFILE

*ACTIVATE*

EXECUTE RELEVANT LOCAL MARKETING INITIATIVES

FEATURES

DYNAMIC DATABASE OF STORES + PEOPLE

Real time profiles of every store and every person engaged in local marketing at any level Organize the chaos of hundreds of neighborhoods and get visibility into the people, places and insights around every store

DISCOVER EVENTS + OPPORTUNITIES

Easily discover local and hyperlocal events including weather, sports, festivals, marathons and more Drive efficiencies and never miss another opportunity to make a relevant local connection with customers

EXPLORE TRADE AREAS

Search and view comprehensive business listings around every store with a capability to overlay business data like weather, events, demographics and more Execute a virtual trade area analysis, generate leads for traffic driving marketing initiatives and track all activity in a single system

MANAGE ACTIVITIES

Innovative and engaging task management system that allows users to record, track and communicate local marketing ideas and activities with corporate and field users Institutionalize marketing behavior, learn what drives your business and systemize best practices

SEARCH FOR ANYTHING

Intuitive search capability allows users to find specific events, people, stores and activities Quickly find anything in the platform and take action even more efficiently

ANALYZE ACTIVITY + PERFORMANCE

View and analyze activities by user or system and sort by opportunity, objective, tactic and more Gain visibility and insight into local marketing behaviors and begin to spread pockets of excellence across the system



App


Brands can now ignite curated Brand Ambassadors to deploy local marketing campaigns

Distribute Promotional Materials

Canvas Local Businesses

Brand Representation

Field Day tracks time and geo, validates and verifies efforts while inputting all data into the Field Day platform for an institutionalized record and measurablity.

Time

Geo

Photo

Review



Full Service


Field Day’s Full Service solution provides a 360 degree solution for brands to plan, schedule, execute and measure local marketing initiatives. With Field Day’s platform aggregating all respective data, our team of experts will assist in scheduling store-level marketing activities, leveraging Field Day Brand Ambassadors to fulfill executions and centrally documenting each local execution to attribute the impact to store sales for one-simple, affordable price per store.
Please Contact Us for more information.